This can be in a number of ways from television and ad campaigns to radio and online. Online marketing is essential nowadays as the influx of social media networks continues to have a significant impact on the way products and companies are marketed.
You will need to be the strategic visionary and shape the future direction of the company. Marketing also revolves around investment and return on investment therefore it is important to build relations with people as well as growing a company, building strategic plans, portfolios and initiatives that will drive the growth of short-term and long-term revenue.
Marketing is also about creating new and profitable ways to develop new business opportunities. This is crucial because it will help organise new revenues streams and can be done in several ways from public stunts to smart advertising campaigns and guerrilla marketing.
You should also try to create and manage the right type of marketing structures which is the proper ability to successfully brand, create, introduce, manage and sell a company’s products and services at the appropriate cost and with the right ROI or return on investment.