Roles of the Marketing Function in say Coca Cola for instance :
- Identifying the Key areas that may help in extending the product line.
- Identifying and conducting research into the best forms of advertising that will distinguish a product from the competitors.
- Optimizing the distribution network and establishing strong relationships with key distributors.
- Designing the packaging.
- Launching promotional campaigns.
- Identifying sponsorship programs that will give the product the most visibility.
- Brand building.
