Can You Discuss The Role Of Marketing And The Marketing Department Using An Organisation Of Your Choice?

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Ellie Hoe answered
Roles of the Marketing Function in say Coca Cola for instance :
  • Identifying the Key areas that may help in extending the product line.
  • Identifying and conducting research into the best forms of advertising that will distinguish a product from the competitors.
  • Optimizing the distribution network and establishing strong relationships with key distributors.
  • Designing the packaging.
  • Launching promotional campaigns.
  • Identifying sponsorship programs that will give the product the most visibility.
  • Brand building.

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