The Role of the Internet in Marketing:
Internet is very important tool in marketing. It is useful for marketers in different ways like:
• It is the fastest growing communication technology.
• Within the first five years, 50 million people were connected.
• Capable of interactively sharing information in real time.
Internet is a new tool to reach consumers initially different tools like telephone, postal services, radio and televisions were used as a source to communicate to consumers but now days along with these tools internet is also being used as a source to reach and to communicate to customers/consumers. Using internet companies can provide their information to customers through websites, search engines can be used to coordinate the consumers and producers, customers can used the e. mails to connect to the producers.
Customers and consumers not only acquire information through internet but also can make online purchases by placing orders to desired producers, it provides convenience and time saving for both consumers and producers, as shown in the fig. Companies can reduce their need of inventory stocks by using the inventory systems. Online banners, ads, website and e. mails can be used as personalized communication tools.
The wireless revolution that we are a part of today has changed the way we interact, conduct business and assimilate information. The business standards are considered at an all time high now, with all the major business transactions and operations taking place over the internet. The manipulative business strategies that take care of the essentials like advertising and effective marketing is also taken care of by the technology and that too, unmonitored.
The Internet is a very effective tool in product and service marketing. The end and desired target for any product is efficient sales and marketing. The Internet connectivity allows the management to access a number of individuals and business from around the world, with a click on the mouse. The design of the product blog becomes instantly accessible to a number of markets and open to orders that are so crucial to the marketing strategy. The whole process is dedicated and there is upgraded software that takes care of everything from the initial presentation to the collection of the payment, unmonitored. The Internet connectivity has actually erased the need for extensive offline research and travel and enables a number of small and medium scale companies to cater to the demands of the desired overseas and big markets.
Internet is the growing field nowadays. Nobody is denying its value. It has got impetus in the last decade of the last century. This shows that it is doing at its level best at the present moment. It has advantages and disadvantages as well. So, one of the advantages is that it has a vital role in marketing through internet.
Internet is doing very nice for marketing. You may develop a website of the product. You may let others know about your product on that website. You may get hi-fi feedback over that website. Another thing is that you may add your updates on that website. People will keep themselves up to date by the help of your web links. People can send their comments as well. This will be a great help to you. You may know about the comments of people. This will show a picture of their complaints and other stuff. This will make your product more and more competitive because all and sundry is suing internet nowadays. Good luck!
The internet nowadays has the most of your target audience. Facebook and Twitter for example, has almost 750million active users world wide, and the number shows no sign of going down. Taking advantage of such media to help your business brand grow can be really a great advantage.
Internet marketing is today's best media for promoting your products and services to more people. It can be cost-friendly and depending on the strategies you used, it can work wonders for your brand.
These days internet plays very important role in marketing because every one can use internet whether he/she belongs to third world country or top countries like America, Canada Germany etc.
Day by bay, internet users are increasing even shopping on internet is getting popularity gradually.
As I told you every person is connected to internet by some means so if you give advertisement about your product on internet then it is guaranteed that your product will be seen by millions of users all over the world and so in this way it is the most popular way of marketing.
Moreover, I must say that internet is the cheapest way of marketing in the world and only way through which your product or voice can go all over the world. Electronic Media and press are limited to some countries and you cannot afford to give advertisement on other country's electronic media or press and even if you do that then it will be very costly. So why don't you use a method in which your effort will be almost nothing.
For example, you know daily millions of people go to the websites like www.digg.com, www.wordpress.com,www.youtube.com. If you post your ad on these websites or one of the website then daily millions of people will know about your company, products and things like this.
The internet covers a lot of
potential customers. Thus, a good place
for marketing your business.
Internet plays an important role in marketing. Internet Marketing is the best place to promote your products or services. You can promote your product online with least efforts. Internet marketing is also cost effective so even a small business person can afford it..