What Are The Different Roles Of Advertising?

Advertising consists of four different roles:

The marketing role
The communication role
The economic role
The societal role

A marketing role within advertising will focus on satisfying general consumers and seeing to their requirements through services and goods. It will not be directed at all the public but only at certain customers that are termed a ‘target market’.

A communication role in advertising will refer to a mass communication intention that advertising will be capable of fulfilling. This is an impressive way in which to inform customers and let them know about the services and goods they wish to buy.

With regards to an economical role in advertising, this will directly deal with the objectives of the advertiser. Normally, the objectives of an advertiser are to be able to generate sales from an advertisement. It will also help a consumer to appraise both the value as well as the benefits of any of the products which are advertised against their prices that the products are being offered at so as to make the most economic and efficient choice.

Finally, a societal role within advertising is quite a fascinating role. On the one hand, an advertisement will help to generate the trends within a certain society. In contrast, it is the cause of breaking a norm that has been a part of society for a while so as to generate a truly unique impact. It tends to have a somewhat tentative nature, which some people will like while some will resent it.

The theory of any advertising is

•         Awareness
•         Knowledge
•         Liking
•         Preference
•         Conviction
•         Purpose

Just about any medium could be utilized for advertising. Commercial advertising can include billboards, wall paintings, web banners, television adverts, subway trains and platforms amongst others. There is also digital advertising as in television, radio and online advertising. Physical advertising could include mobile billboard, in-store, street and press advertising.

There are four roles of advertising:

Marketing role
Communication role
Economic role
Societal role

The marketing role of advertising focuses on satisfying the general consumers by addressing their needs through goods and services. It is not directed at the entire public but a set of customers that is called the target market.

As for the communication role, this refers to the mass communication objective that advertising is capable to fulfil. It is a spectacular means to inform the customers and communicate to them about the goods and services they desire to buy.

Next in line is the economic role, which directly deals with the advertiser's objectives. Normally an advertiser's objectives behind making an advertisement are to generate sales. Also it helps the consumers to appraise the value and benefits of the products that are being advertised against the price that they are offered at in order to make the most efficient and economic choice.

Lastly, the societal role of advertising is quite a fascinating one. On one hand, advertising helps in generating the trends in a particular society while on the other hand it is becoming the cause of breaking norms that had been part of the society for so long in order to create a unique impact. It has a somewhat ambivalent nature, something that some people like while others resent it.

Advertising is defined as a form of communication. It helps in persuading the potential customer to purchase or consume a certain product or a service.

Advertising plays a number of roles in our society such as:

- Creating awareness about particular needs.

- Creating awareness about particular products or services.

- Communicating product features to the consumers.

- Increasing sales of a product.

- Spreading awareness about social problems.

The roles of advertising are:
-To make people aware about the new product that has been launched.
-To differentiate the product from their competitors.
-To make more sales within a less span of time.
-To increase brand name.
-To reduce overall sales cost.
-To expand the production distribution
-The role of advertising is to predispose and reassure.

Advertising could play a positive or a negative role- depending entirely on the advertiser. If the ads are sensibly made and while promoting the product also give a social message, nothing like that. But in case it is not possible to include the social message in your ad, you must at least ensure that the advertisement does not promote anything negative.

This would ensure a positive role of you ad in the society. In case you are not careful with the content you may give out a wrong message to the audience. Also it is children on whose psyche the ads have maximum impact.