Media plays a very important role in advertising. Firstly, it helps the companies to develop the market equity. Secondly, it creates the positioning of the company and facilitates the image of the company which it wants to create in the minds of the customers. Thirdly, media plays a very important role in advertising because it helps to send the message to large audience. Different kinds of medias provide the different modes and concepts of advertising. It is because of media that effectiveness of advertising is increased. Moreover, different types of media also enhance the affordability of the companies and different advertising platforms can be used by the companies to spread the message.
Advertising occupies a major place in American society. Advertising is a positive force in our free society. Protected by the First Amendment, it informs the public, promotes competition, fuels economic growth, creates jobs and fosters a wide array of media choices for consumers. Advertising is a major driver of the U.S. Economy – one that should be respected and protected by policymakers. The economic health of most of our country’s media, including the press, rests primarily on the strong financial foundation provided by advertising.
Средства массовой информации играют очень важную роль в рекламе. Firstly, it helps the companies to develop the market equity. Во-первых, это помогает компаниям разрабатывать рынке ценных бумаг. Secondly, it creates the positioning of the company and facilitates the image of the company which it wants to create in the minds of the customers. Во-вторых, она создает позиционирование компании и способствует имидж компании, которая хочет создать в умах потребителей. Thirdly, media plays a very important role in advertising because it helps to send the message to large audience. В-третьих, средства массовой информации играют очень важную роль в рекламе, поскольку она позволяет отправлять сообщения на широкую аудиторию. Different kinds of medias provide the different modes and concepts of advertising. Различные виды СМИ обеспечивают различные режимы и концепции рекламы. It is because of media that effectiveness of advertising is increased. Именно из-за средств массовой информации, что эффективность рекламы увеличивается. Moreover, different types of media also enhance the affordability of the companies and different advertising platforms can be used by the companies to spread the message. Кроме того, различные виды средств массовой информации также повысить доступность компаний и различных рекламных площадках могут быть использованы компаниями для распространения информации.
