Different Types of Advertising Agencies
Full Service Agency
This agency provides all marketing communication services.
Creative Agency
This type of agency presents writing of ad copy & design service.
A Media Independent
Media agency offers buying space & time & related research.
A Composite Agency
The last type of agency suggests both creative and media services with research
Now I am explaining the role, functions and purposes of advertising agencies.
ROLE & FUNCTIONS OF ADVERTISING
Acquire enhanced volumes of sales of products & services.
Generate awareness about offerings.
Induce trial of a new product & service.
Motivate & impress trade channels.
Change perception & create reassurance.
Acquire enhanced volumes of sales of products & services.
Generate awareness about offerings.
Induce trial of a new product & service.
Motivate & impress trade channels.
Change perception & create reassurance.
Acquire enhanced volumes of sales of products & services.
Generate awareness about offerings.
Induce trial of a new product & service.
Motivate & impress trade channels.
Change perception & create reassurance.
PURPOSE OF ADVERTISING AGENCIES
• Advice & counsel on marketing strategy.
• Advice & counsel on advertising and media strategy.
• Prepare & develop, print, outdoor, and electronic advertisement.
• Carry out collateral designs of various items such as display material & other display material.
• Help & counsel on sales promotion & other communication tasks.
Full Service Agency
This agency provides all marketing communication services.
Creative Agency
This type of agency presents writing of ad copy & design service.
A Media Independent
Media agency offers buying space & time & related research.
A Composite Agency
The last type of agency suggests both creative and media services with research
Now I am explaining the role, functions and purposes of advertising agencies.
ROLE & FUNCTIONS OF ADVERTISING
Acquire enhanced volumes of sales of products & services.
Generate awareness about offerings.
Induce trial of a new product & service.
Motivate & impress trade channels.
Change perception & create reassurance.
Acquire enhanced volumes of sales of products & services.
Generate awareness about offerings.
Induce trial of a new product & service.
Motivate & impress trade channels.
Change perception & create reassurance.
Acquire enhanced volumes of sales of products & services.
Generate awareness about offerings.
Induce trial of a new product & service.
Motivate & impress trade channels.
Change perception & create reassurance.
PURPOSE OF ADVERTISING AGENCIES
• Advice & counsel on marketing strategy.
• Advice & counsel on advertising and media strategy.
• Prepare & develop, print, outdoor, and electronic advertisement.
• Carry out collateral designs of various items such as display material & other display material.
• Help & counsel on sales promotion & other communication tasks.