Like many things, one simple way to look it is who, what, when, where, and why.Who am I trying to reach? (hint: The more specific the audience the better)What do I want to tell them?When am I going to execute this campaign (hint: Plan way ahead)Where am I going to find the people I'm trying to reach? (radio, internet, print)Why should they listen to my message?By the way, if the answer to where is "on the internet" check out our site for ideas on internet marketing strategy.