How is advertising a departure from the earlier history of art?


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Arianna Vaccaro answered
We all recognize the advertising world with promotions on the television, pictures in glossy magazines and even jingles on the radio. Today it is a multimillion dollar industry but it all started with artists displaying their skills through posters.

• The oldest form of advertising involves striking poster art where artists painted very clever and interesting posters to advertise particular products. These would be very eye-catching and these posters were often mass produced.

• Before the beginning of the 19th century, most of these posters would be produced in black and white. After the development of stone lithographic printing, posters then started to appear in color.

• This printing technique was developed by a certain Jules Cheret who became known as the 'Maitre de L'Affiche' or 'master of the poster.'

• Once this form of printing had been developed, some of the biggest companies and brands of the day started to commission local artists to produce posters as part of their advertising campaigns. Some of the best known artists who were commissioned included Theophile-Alexandre Steinlen, Aphonse Mucha and Henri de Toulouse Lautrec.

• These posters are still quite popular today as people like to frame them and hang them in their homes as vintage posters. They are very collectible and as the artists of the day spent a lot of time producing very eye-catching images they are very attractive and striking to look at.

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