One task of a marketer is to determine which market the company/organization is targeting. For example, a fast food restaurant would target children as being the market for their kid's meals. Next, the marketer would determine what the market's needs are. A market for this same fast food chain might determine that children need a fun and nutritious meal at their restaurant. The marketer must also develop a relationship with the market. This fast food restaurant could use television or product placement in a film to do this. This can also be seen as advertising.
The sale takes place during the advertisement. If a child sees a cartoon character on television advertising this kid's meal, they will immediately be sold on wanting the kid's meal badly. They might even harass their parents until they receive this kid's meal. Other parts of advertising might include doing surveys to see if the product is well-liked. For example, if the need of the market in this case is a nutritious meal, a kid's meal comprised of greasy fried food would not fare well in the market. Branding is another aspect of marketing. Many children associate golden arches with their favorite kids meal.