Discuss the role of advertising in modern business. Some persons consider advertising as wasteful expenditure. Do you agree? Explain your reasons


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I have two sons wirh their own businesses. One does not advertise. He did to begin with but now has that much work through word of mouth that  he considers it a waste to advertise as he gets swamped with work without it.    The other son who owns a bigger concern does advertise ,on his vans and in the phone book.He has plenty of competition though.  I think that does bring him lots of extra clients and so he considers it is worth it.

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