By now it should be clear that the field of consumer behavior encompasses many things, from the simple purchase of a carton of milk to the selection of a complex networked computer system; from the decision to donate money to the charity to devious plans to rip off a company
There's an awful lot to understand, and many ways to go about it. Although people have certainly been consumers for a long time, it is only recently that consumption per se has been the object of the formal study. In fact, although many business schools now require that marketing major take a consumer behavior course, most colleges did not even offer such a course until the 1970s.
There's an awful lot to understand, and many ways to go about it. Although people have certainly been consumers for a long time, it is only recently that consumption per se has been the object of the formal study. In fact, although many business schools now require that marketing major take a consumer behavior course, most colleges did not even offer such a course until the 1970s.
