Marketing is best explained as creating needs for the customers. It can make positive and negative images regarding a certain product.
For instance, if a customer sees an add of range rover sport that says, 'what you drive is who you are', he attaches himself with the sporty looks and manly personality. That is how marketing impacts the consumer behavior.
For instance, if a customer sees an add of range rover sport that says, 'what you drive is who you are', he attaches himself with the sporty looks and manly personality. That is how marketing impacts the consumer behavior.