The Market Is Heinz. What Are The Consumer Segmentation Of The Market Including The Relevant Consumer Characteristics And Behaviour Within This Market?


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Heinz market is the food market and the company produces sauces and ketch ups and many other hot and spicy sauces. The consumer segmentation of Heinz market is very diverse because it offers many products like major household chunk, commercial fast food restaurants, and other food related dealers. In the consumer chunk, they target women, men, kids, people on diet and all of the people who love hot and spicy sauces.

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