Yes learning highly affects consumer behaviour, and in fact, they are known as the psychological factors affecting consumer behaviour. When you learn stuffs about various product you tend to develop an attitude towards the product, although consciously or unconsciously. For example, a person has learned for experience that Toyota cars last very long, then it is highly like that next time a consumer goes to buy a car he is going to prefer Toyota against other brands. Learning doesn't only imply learning though own experience, or learning from other books or magazines. Suppose you have a friend who's used Ford for various years and he comes and tells you that Ford is just a cheap white trash, the servicing the company provides is all rubbish and they car doesn't even perform well. It is highly likely that, if you go to buy a car, you would tend to avoid Ford , this is how learning affects a consumer behaviour.
Having given 2 examples, I personally do not have anything for Toyota or against Ford, these are mere examples and please do not interpret it otherwise.)
-MANISH REGMI
Having given 2 examples, I personally do not have anything for Toyota or against Ford, these are mere examples and please do not interpret it otherwise.)
-MANISH REGMI
