Impact of information technology on advertising
What Is The Impact Of Advertising And Sales Promotion If They Are Incorporated Separately On The Mindset Of The General Pakistani Consumer Of An FMCG Brand?
Adumbrating the analysis of the role of advertising and sales promotion on a separate basis in shaping customers' mindsets, the nature of advertising is volatile and fluctuating, whereas that of sales promotion is generally cynical when it comes to Pakistani customers. The latter is only when there is an excess of alterations in sales promotion activities that makes the consumers ambiguous towards the product. Encapsulating the gist of this dimension, one could easily come up with the conclusion that sales promotion activities combined with advertisements do play a vital role in amplifying the demand of Fast Moving Consumer Goods to a much larger degree than advertisements. The magnitude of the vivacity of consumers' purchasing attitude vivifies more enormously than it does when it comes to reacting as a consequence of being attracted to advertisements without sales promotion techniques.