What Are Marketing Strategies Of Mobilink In Pakistan?


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Yes dear!
As long as I have analyzed Mobilink strategy in Pakistan, it is market leader there and it's just because of its strategies.  Some of the strategies are as follows:
·   There are products which are catering to different marketing segments like Indigo for upper segment, jazz for middle etc
·   Prices they charge are also according to the affordability of the customers
·   It aims to have the largest customer base and therefore, providing services in maximum locations
·   Different promotion strategies are being used like traditional ways of promotion as well as other ways like sales promotion etc.

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