Email marketing is one of the hottest form of marketing. We just need to do relevant messaging at right time.
- Offers: Many e-commerce businesses rely heavily on making offers in their emails, but regardless of what kind of a business you run, you should know how to make offers in your emails. The basic idea is to urge people to get something they really want. That can mean giving them a discount coupon for a product they’ve indicated they’re interested in. Or it can mean a general promotion that goes out to everyone on your list. And when you promote something via email, do it as a friend who wants to help the recipient.
- Content: SaaS (Software as a Service) businesses and bloggers often use content email marketing strategy more than other strategies. They create a piece of content (e.g., report, help, video, article) and tell people about it with an email or the emails might be content-rich on their own. Some of the content is available publicly (e.g., blog articles), but some content should be behind an “information wall”. The information wall works just like a “pay wall” except it doesn’t require a monetary payment, but instead it asks for information from the visitor. The simplest information wall is an email opt-in form that requires people to join the business owner’s list in order to get the content. Content email marketing is a great tool that you should learn to use regardless of what kind of a business you run. When you use it well, people will start to see you as a trusted source, which makes them more likely to buy what you sell. But you shouldn’t stick to just content. You should also make offers—and build relationships with the people in your list.
- Building Relationship: For many businesses, building a relationship with their leads is the primary reason for sending any emails. That said, very few marketers rely solely on this email marketing strategy. But some trust it more than is healthy for their businesses. You could think that you build relationships automatically if you make offers and provide useful content (the previous email marketing strategies). To some extent that’s true. But it’s not all there is to this strategy.
Note that whenever you share an opinion or belief, you need to be willing to distance everyone who has an opposing view.
