The function of the 4 P's in the marketing strategy is to get the greatest opportunities with the limited resources for a competitive advantage through the general P's of marketing strategy. The 4 P's are: Product - concerned with what marketers offer to customersPrice - concern the amount of money or other resources marketers ask for their offering.Placement - concern how products and services are delivered to markets to make them available for exchanges.Promotion - concern how marketers inform, persuade and remind customers about product and services.