in SWORT, S stands for Strengths, w stands for Weaknesses, o stands for Opportunities, and T stands for Threats S and W are internal factors of a business, whereas O and T are external factors.
Strength Of Mobilink
• Only cellular service in Pakistan to provide coverage on the M2 motorway.
• Pioneer in GSM service in Pakistan.
• Number of customers is more as compare to any other mobile service provider in Pakistan.
• Highest market share not only in terms of number of subscribers but also in terms of revenue.
• Mobilink has signed bilateral roaming agreements with 50 operators around the world to have true roaming service operational in over 42 countries of the world.
• In order to facilitate its international Roaming subscribers traveling to USA and Canada, Mobilink is offering Motorola Timeport Triband (TT) handsets on rental basis. These sets are available at all Mobilink's Customer Service centers.
• Mobilink's short message service center allows Vehicle Tracking and Fleet (VTF) Management services.
• Large number of corporate customers.
• Economy of scale.
• Mobilink and Muslim Commercial Bank have made a combined effort in order to maximize the ease and the satisfaction of their respective customers by offering them all banking services from their very own mobile handset.
Weaknesses Of Mobilink
• Currently providing not good quality service because of changing their network from 900 MHz to 1800 MHz.
• Fewer advertisements now days.
Opportunities Of Mobilink
• Before start of new companies can target as many new customers as they can.
• Can lower prices to make business difficult for new companies.
• Mobilink is completing field-testing and certification of its General Packet Radio Service (GPRS) products; targeted to a market that delivers Internet Protocol packet services to over 650 million GSM subscribers.
Threats Of Mobilink
• New market players are coming in near future.
• New companies can offer packages for corporate customers in better way.
• Wireless local loop service providers too targeting areas which are less developed.
• Current price war may reach at a position where only brand names survive.
• Due to expensive quality of service now a days customers can shift to other companies.
• Instaphone introduced Insta-One having two attractive packages in which there are no daily charges and outgoing call is as low as 0.99 Rs and free incoming for 7 months.
Strength Of Mobilink
• Only cellular service in Pakistan to provide coverage on the M2 motorway.
• Pioneer in GSM service in Pakistan.
• Number of customers is more as compare to any other mobile service provider in Pakistan.
• Highest market share not only in terms of number of subscribers but also in terms of revenue.
• Mobilink has signed bilateral roaming agreements with 50 operators around the world to have true roaming service operational in over 42 countries of the world.
• In order to facilitate its international Roaming subscribers traveling to USA and Canada, Mobilink is offering Motorola Timeport Triband (TT) handsets on rental basis. These sets are available at all Mobilink's Customer Service centers.
• Mobilink's short message service center allows Vehicle Tracking and Fleet (VTF) Management services.
• Large number of corporate customers.
• Economy of scale.
• Mobilink and Muslim Commercial Bank have made a combined effort in order to maximize the ease and the satisfaction of their respective customers by offering them all banking services from their very own mobile handset.
Weaknesses Of Mobilink
• Currently providing not good quality service because of changing their network from 900 MHz to 1800 MHz.
• Fewer advertisements now days.
Opportunities Of Mobilink
• Before start of new companies can target as many new customers as they can.
• Can lower prices to make business difficult for new companies.
• Mobilink is completing field-testing and certification of its General Packet Radio Service (GPRS) products; targeted to a market that delivers Internet Protocol packet services to over 650 million GSM subscribers.
Threats Of Mobilink
• New market players are coming in near future.
• New companies can offer packages for corporate customers in better way.
• Wireless local loop service providers too targeting areas which are less developed.
• Current price war may reach at a position where only brand names survive.
• Due to expensive quality of service now a days customers can shift to other companies.
• Instaphone introduced Insta-One having two attractive packages in which there are no daily charges and outgoing call is as low as 0.99 Rs and free incoming for 7 months.
