Marketing plays an important role in making the consumers aware of the products and services. The major function of marketing is to satisfy the customer needs. It can play an important role in what the customer wants and how the company can do this. It has the connectivity function in society because it matches the supply and demand. At business level, marketing functions to integrate the departments of the company. In this way company integrates to serve the market. It also functions to see the accessibility of the customers to products and services.
Marketing also performs societal functions and therefore, it acts as invisible hand in the market. Secondly, it is the hand of the management and the government. These functions of marketing are given by Goodpaster and Matthews in 1982.
Moreover, the traditional function of marketing is to increase the sales volume of the company through promotions.
Marketing also performs societal functions and therefore, it acts as invisible hand in the market. Secondly, it is the hand of the management and the government. These functions of marketing are given by Goodpaster and Matthews in 1982.
Moreover, the traditional function of marketing is to increase the sales volume of the company through promotions.