No target promotion is essential to symbolizes the folks probably to buy what you sell. These folks have something in common that solidifies their desire for your service or product.
And that some thing distinguishes them from the market in particular. Once you have determined your Product Market...
your next effort is to determine whether there is a demand for what you must sell ! For instance, the market at large includes people of most ages, all earnings amounts, all schooling levels, all sorts of occupations, all social classes and all life-styles. But you can not advertise to every one of these people at once.
They are just too distinct. So you need to decide a specific group in the marketplace at large and market specially to them. Your small company resources are conserved by target marketing strategy for advertising to the folks probably to buy what your company sells. In this very day and time, you can not manage to waste any resources.
You have to get just as much return out of your advertising investments as possible. So having a target market is vital. It allows you to sell more products and solutions with less advertising resources.