Marketing more than any other business function, deals with customers. Creating customer value and satisfaction are the heart of modern marketing thinking and practice. The simple definition is this one: Marketing is the delivery of customer satisfaction at a profit. The twofold goal of marketing is to attract new customers by promising superior value and to keep and to keep current customers by delivering satisfaction.
Sound marketing is critical to the success of any organization large and small, for profit or nonprofit, domestic or global. Large for profit firms such as McDonald's, Sony, FedEx, and Marriott use marketing; but so do nonprofit organizations such as colleges, hospitals, museums, and even churches. Moreover marketing is practiced not only in the United States but also in the rest of the world. Most countries in North and South America, Western Europe, and Asia have well developed marketing systems.
Even in Eastern Europe and other parts of the world in which marketing has long had a bad name, dramatic political and social changes have created new opportunities for marketing. Business and government leaders in most of these nations are eager to learn everything they can about modern marketing practices.
Marketing can be defined as: "Marketing is a system design to plan, price, prompt, the want satisfying product to the target customer to achieve organization goal."Simply it can be defined as: "Marketing is to find the need of customers and to fill full it and also to achieve the profit of organization."
Marketing is the system that refers to promotion and can also engage with pricing,
The Marketing is not only attitude of doing business but it also In reality, the Marketing often is steps as just one point on an evolutionary scale of business philosophies. The marketing concept has developed from earlier concepts and is itself evolving into others.
remember that the marketing concept begins with the customer. The most central of the marketing concept states that we should first find out what the customer wants and needs. The main target of marketing is customer. We have to develop marketing program aimed at filling those wants and needs.
There is important point here, proper implementation of the marketing need sound research about what customers want and need. This means that carefully conducted and evaluated marketing research is an essential component of the marketing process.Marketing is an speculation that, if done cleverly, not only pays for itself but allows a business to grow
Marketing is a term that is associated with the promotions of the products and the services. It includes both advertising and branding and it sometimes also used as a term for trading. It deals with the process of introducing a product for a target market, then designing the best mix of product, price, place and promotion for the market and then promoting it.
There are various objectives of marketing like firstly it deals with the increasing sales of the customers, secondly, it increases the awareness of the customers about a specific product or service. Marketing also determines the image and positioning of the product in the eyes of the customers.
Obviously companies can never directly face the customers to explain their vision and mission of the business, therefore, marketing makes the company prominent and visible in the industry. The scope of marketing is very broad and it starts with the introduction of the product in the market and extends till the distribution of the products.
According to the American Marketing Association, marketing can be defined as an organizational function and a set of processes for creating, communicating, and delivering meaning to customers and for managing customer relationships in ways that profit the organization and its stakeholders. A person who has an item that he needs to sell and seeks another person who might want that item, he is involved in marketing. Advertising and Branding are the most used methods of marketing. A product needs to be marketed or advertised for the following reasons: To let customers know of existing facilities, raise customer awareness about the product, to divert customers from rival businesses and improve and maintain image of the business. A product can be marketed through various mediums viz. through Media (television and radio), Print (newspapers and posters), and Communication (leaflets and websites).
Marketing is the process of using what you have to get what you want.
Marketing is nothing but using your mouth to deceive others thoughts using their own ears
Simply defined, marketing
is everything you do to place your product or service in the hands of
potential customers. It includes diverse disciplines like sales,
public relations, pricing, packaging, and distribution. Just to add
some - internet marketing, a type of marketing, is believed to be the
most effective way of advertising a product.
Marketing is the process of performing market research, selling products
and services to customers and promoting them via advertising to further enhance
Marketing is a social process involving the activities necessary To eneble individuals and organisations to obtain what they need and want through exchange with others and to develope ongoing exchange relationships