What Is Mcdonald's Target Market?


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McDonalds is almost doing a mass Marketing in whole, McDonalds cater to the fast moving people who are mostly working class or students and children with attractive toys with their kids meal. Mcdonalds Cater almost all age groups although elderly people are one section or segment whose not targeted as such.

Local Marketing is done very well by Mcdonalds for example they have introduced potato paty burger with sauces and taste close to indian (hindu) society. Mcdonalds mite be discouraged by Fat person or elderly person other then that it appeals to all ages and cultures with their diversified and local marketed taste.

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