Can Give An Example Of Market Segmentation On Coca Cola Company?


5 Answers

Ray Hueston Profile
Ray Hueston answered
Market segmentation is a way for government agencies and businesses to analyse the best way in which to promote and, in the case of businesses, to sell their products. Government and industry tend to keep to standardized segmentation schemes, but businesses very often create their own in order to meet their own needs and requirements.

There are a variety of ways for a business to implement segmentation, helping them to make a decision on how it should market its goods and services. Techniques include offering a limited number of products to a large populace; or conversely, a large number of products to a small populace. This latter example is often frowned upon because it can lead to a company stretching itself too thinly. Resultantly, rather than being very successful in one area, they will only enjoy moderate success in many areas (or not even this, in some circumstances).

The limited products to a large populace method of segmentation (or the ‘one-to-many’ model) is intended to keep a business focused, and enables them to be able to take advantage of economies gained through high production of only one product.

This is an example of how Coca Cola used market segmentation on a product called Dasani - a bottled form of water. Unfortunately it was doomed to failure because when Coca Cola tried to market it in the UK, it tried to position this product alongside mineral waters from other producers, when it actual fact it is only a purified form of tap water. The result was a huge scandal and tales of contamination in the media, and Coca Cola’s market segmentation in this instance was a disaster, meaning that they had to exit the market and discontinue the brand.
Anonymous Profile
Anonymous answered
During segmentation, companies divides their target market into different groups and then makes different kinds of products for each group which is called a segment. Segmentation is done on the basis of Geographical, Psycho graphic, Demographic and behavioral variables.
Examples are:
Clothes for different age groups, Swatch group making watches under different brand names for different classes of people, Rolex as a prestigious watch, different kind of chocolates for people with different tastes and the examples go on.

Arun Kumar Profile
Arun Kumar answered

Such the best information for the all window users getting the online this amazing device here add network printer windows 10 and join by the wireless and use the USB cable to plug in your system.

Anonymous Profile
Anonymous answered
Coca-cola does the geographical market segmentation as they not only target consumers because of their other factors.

Answer Question