What Is The Market Target Of Nike?


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Deemarcas Day Profile
Deemarcas Day answered
Anyone who has the money and willing to pay for the name.  After that, the target market is the 17-30 crowd who either want the shoes for the prestige or for actual exercise or comfort.  I know many folks in their 40's, 50's and older who have Nikes for comfort.  I've tried them, not my brand, but have nothing against them.  You must wear the shoes that are most comfortable for your feet.

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