What is retail advertising?

Retail Advertising promotes local company's
and merchandisers' goods and services. This is also referred to as Local
Advertising.

One mistake that advertisers often make is to advertise in large areas
thinking that they will get more customers that way. Local advertising
is significant, especially for smaller businesses/companies that do not
sell over the Internet and therefore do not have a global marketplace in
which to sell. Local media sites are the best ways to advertise for
local businesses.

People trust local area media resources
(newspaper, radio, and television Web sites from their local area). If
you advertise on these kinds of sites, that means that the people who
read them will be more trusting of the information that you are offering
to them.

Advertising using fliers, mailers, postcard coupons,
for example, is a great way to connect with residents in your business'
local area. A great advantage of local advertising is it's a great way
to connect with new movers in the area that are looking for businesses
for the first time.