Advertising can mould a way a person or group of people lead their lives. This is most evident in the consumer driven markets of many western countries.
The huge rise of products from Apple, such as the iPad and iPhone, owes a lot to the successful advertising and marketing team. They have made the products seem absolutely essential for anyone who wants to look cool and own the latest and greatest technology. Some could well argue if these products had not had any advertising or exposure then the sales would be dramatically lower if people just had to judge for themselves if they needed the product.
Advertising has played a huge part in history. What is usually called propaganda in previous wars can also be classed as a form of advertising. During Adolf Hitler's rein in Germany, the Nazi propaganda was one of their most influential tools to gain complete control. This propaganda came in the form of small advertising films being shown in the cinemas before the main film that showed the Nazis in a shining light. With no contradicting views allowed this message was repeatedly fed to the German population. The 'brain-washing' type strategy can certainly be linked with the affect advertising can have on society and even the state of the world.
Billions is spent on advertising each year and so if it was not so affective this wouldn't be the case. A repeated message and selling of an image is even more crucial than the product itself and it seems always will be.
The huge rise of products from Apple, such as the iPad and iPhone, owes a lot to the successful advertising and marketing team. They have made the products seem absolutely essential for anyone who wants to look cool and own the latest and greatest technology. Some could well argue if these products had not had any advertising or exposure then the sales would be dramatically lower if people just had to judge for themselves if they needed the product.
Advertising has played a huge part in history. What is usually called propaganda in previous wars can also be classed as a form of advertising. During Adolf Hitler's rein in Germany, the Nazi propaganda was one of their most influential tools to gain complete control. This propaganda came in the form of small advertising films being shown in the cinemas before the main film that showed the Nazis in a shining light. With no contradicting views allowed this message was repeatedly fed to the German population. The 'brain-washing' type strategy can certainly be linked with the affect advertising can have on society and even the state of the world.
Billions is spent on advertising each year and so if it was not so affective this wouldn't be the case. A repeated message and selling of an image is even more crucial than the product itself and it seems always will be.