Retail advertising is a broad range of eclectic activities that is targeted at various target markets in various dimensions. The first category of retail advertising is co-operative advertising, which is a joint effort by the manufacturer and the retailer that is done to generate brand awareness regarding the product of the manufacturer as well as the outlet owned by the retailer. Then comes retail advertising that concentrates on retail outlets that have a large specialty in some exclusive area of products or services.
It could be done on a local, domestic, national or international level and it is accomplished by convincing the customer that this retail outlet would fulfill all your needs relevant to a specific product or service category. The third category of retail advertising is non-store retailing that does not involve the traditional shopping experience. In fact it is characterized by direct selling or direct marketing that involves door-to-door selling as well as catalog selling. It is a fresh experience for buyers who are tired of going through the pain of visiting a store to shop for goods.
The last and most recently introduced retail advertising category is online retailing. This category exclusively focuses the web where consumers order the products and those products are delivered to them at their doorstep. Although this category is relatively expensive nevertheless it is the most convenient one.
It could be done on a local, domestic, national or international level and it is accomplished by convincing the customer that this retail outlet would fulfill all your needs relevant to a specific product or service category. The third category of retail advertising is non-store retailing that does not involve the traditional shopping experience. In fact it is characterized by direct selling or direct marketing that involves door-to-door selling as well as catalog selling. It is a fresh experience for buyers who are tired of going through the pain of visiting a store to shop for goods.
The last and most recently introduced retail advertising category is online retailing. This category exclusively focuses the web where consumers order the products and those products are delivered to them at their doorstep. Although this category is relatively expensive nevertheless it is the most convenient one.
