The very existence of organizations/business companies is due to the existance of customers/consumers. If there are no customers/consumer or less than required for a business to run, there is no need to run a business. Or otherwise it will go to loss. Consumer behavior is a very vast topic as it directly influences the performance of businesses. Most of the times copanies commence market/customer/consumer analysis to get the trends in market. We may refer psychgraphical segmentation, geographical segementation and behavioural segmentation. After getting ample knowledge about the consumer behavior the business executives, market analysits and enterpenures may manage their business operations and priorities accordingly...
