Questionnaire To Know The Impact Of Reference Group On Consumer. Can You Help?


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reference group has a great impact on the consumer behavior because reference
group are the one who serves as a point of comparison for an individual in the
formation of either general or specific values, attitudes, or behavior. You
bring your reference group with you for the following reasons:

  • To get information or advice
  • To satisfy the expectations of others
  • To be like a certain type of admired person


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