The
reference group has a great impact on the consumer behavior because reference
group are the one who serves as a point of comparison for an individual in the
formation of either general or specific values, attitudes, or behavior. You
bring your reference group with you for the following reasons:
Details
reference group has a great impact on the consumer behavior because reference
group are the one who serves as a point of comparison for an individual in the
formation of either general or specific values, attitudes, or behavior. You
bring your reference group with you for the following reasons:
- To get information or advice
- To satisfy the expectations of others
- To be like a certain type of admired person
Details