Advertisement is a form of communication which can make the consumers aware of a specific product or services available in the market. It is very important to create brand awareness, brand positioning and brand loyalty among potential customers. There are various medias through which these messages are promoted like television, radio, printed media (magazines, newspapers, billboards), and internet. Advertisement can be also in various forms like audio, video, textual or graphical.
Objectives of advertisements can be classified in to two broad categories. First category is direct action objectives like increase of sales volume. The second category is indirect action objectives like communication. There are further other aims which fall in these two categories like intensifying the usage of a product, and to sustain the preference of your brand. Moreover, it is also aimed to build attractiveness, to increase sales and for brand awareness as mentioned above.
Objectives of advertisements can be classified in to two broad categories. First category is direct action objectives like increase of sales volume. The second category is indirect action objectives like communication. There are further other aims which fall in these two categories like intensifying the usage of a product, and to sustain the preference of your brand. Moreover, it is also aimed to build attractiveness, to increase sales and for brand awareness as mentioned above.