News is a very important medium of advertisement. In these days the reading of newspapers has become a regular habit among the people. As the newspapers reach a large number of persons, they are suitable for commodities that require mass advertisement. It conveys the message quickly.
Magazines are published on weekly or fortnightly or monthly basis. These are read carefully during time. It is a powerful medium to convey the message to consumers. It is also suitable for pictures of the products. High-class goods and luxuries can be advertised in them.
Electric signs are either still or moving. The still signs have the attraction of light and color, while the latter have the quality of movement. These are very costly. These can be used only by big organizations of repute, which wish to keep the product constantly on public mind.
Radio is very effective advertisement. The duration is very short. It is suitable even for uneducated people. The cost of advertisement is very high. People can listen the message even when they are busy in other activities.
Television is the most powerful medium of advertisement. It is better than radio. It is a fast growing medium of advertisement. It makes its appeal, both to the eyes and ears. The product can be shown and its characteristics explained. As it is very costly, so only the well-established manufactures can make use of it.
Cinema provides entertainment. Before the start of film and during intervals, the advertisement of the goods is given. Large firms make use of films of few minutes in order to show their products.
Handbills are printed with the name of the product that is advertised and they are distributed in the crowded areas. Generally, some poor people are engaged for distributing the handbills. They distribute to the pubic indiscriminately.
Magazines are published on weekly or fortnightly or monthly basis. These are read carefully during time. It is a powerful medium to convey the message to consumers. It is also suitable for pictures of the products. High-class goods and luxuries can be advertised in them.
Electric signs are either still or moving. The still signs have the attraction of light and color, while the latter have the quality of movement. These are very costly. These can be used only by big organizations of repute, which wish to keep the product constantly on public mind.
Radio is very effective advertisement. The duration is very short. It is suitable even for uneducated people. The cost of advertisement is very high. People can listen the message even when they are busy in other activities.
Television is the most powerful medium of advertisement. It is better than radio. It is a fast growing medium of advertisement. It makes its appeal, both to the eyes and ears. The product can be shown and its characteristics explained. As it is very costly, so only the well-established manufactures can make use of it.
Cinema provides entertainment. Before the start of film and during intervals, the advertisement of the goods is given. Large firms make use of films of few minutes in order to show their products.
Handbills are printed with the name of the product that is advertised and they are distributed in the crowded areas. Generally, some poor people are engaged for distributing the handbills. They distribute to the pubic indiscriminately.
