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How To Write An Advertising Proposal?

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Statement of Confidentiality & Non-Disclosure 2
Executive Summary 2
1. Company Background 2
2. Identification of Needs 2
2.1 [RECEIVING PARTY NAME] Requirements 2
2.2 Additional Requirements 2
2.3 Assumptions 2
2.4 Needs Identification 2
2.5 Project Scope 2
3. Proposed Services 2
3.1 Objectives 2
3.2 Services 2
3.2.1 Deliverables 2
3.2.2 Requirements vs. Solution 2
3.2.3 [PROJECT TITLE] Team 2
4. Why Choose [YOUR COMPANY NAME]? 2
4.1 Benefits of Our Proposed Plan 2
4.2 Competitive Advantages 2
4.3 Team Qualifications 2
4.4 Success Stories 2
5. Implementation Plan 2
5.1 Methodology 2
5.2 Implementation Schedule 2
5.3 Testing & Evaluation 2
5.3.1 Performance metrics 2
6. Costs OR Budget 2
6.1 Cost Breakdown 2
6.2 Payment Terms 2
6.3 Guarantees 2
7. Conclusion 2
Appendix A 2
Appendix B 2
Appendix C 2

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