A marketing manager is the one who can design the strategies through which the company can establish its image in the market. It is the role of the marketing manager to promote the products and services of the company through accessible media. From marketing analysis to marketing mix design, marketing manager is responsible to play a significant role at every stage of the business. A marketing manger acts as a head of the marketing department therefore, he needs to direct the staff about their current and long term goals. Moreover, marketing manager is also responsible to design the positioning strategy, promotional strategies and marketing plan for the company.