The whole marketing scenario has changed in the modern marketing. In the past, marketing relied only on selling efforts. Now marketing is not only about selling and advertising, it is also about assessing the needs of the consumers and making products according to their needs. The marketing has shifted its focus to consumers needs as compared to the past, where a product was made and selling and simple advertising modes were used for selling it to maximum number of people. Marketing now is about establishing a brand name and a brand recognition. Its not only about customer satisfaction but also about customer retention.
There is a big difference between the old marketing and modern marketing. The world has now become a global village. Now a product can be marketed throughout the world. The advent of internet, websites, cable, satellite, mobile communication etc have made the marketing very quick, easy and effective.