There are types of advertising objectives which are
And there are the following major advertising media types
- Informative advertising where the objective is to build primary demand in the introduction or pioneering stage of a product
- Persuasive advertising where the objective is to build selective or comparative demand in the competitive or growth stage of a product.
- Reminder advertising with mature products and reinforcement advertising which seeks to assure current purchasers that they have made the right choice.
And there are the following major advertising media types
- Print advertising--newspapers, magazines, brochures, fliers, yellow pages, newsletters etc.
- Outdoor advert sing--billboards, kiosks, trade-shows, events etc.
- Broadcast advertising--TV, Radio, mobile (back-lit) vans or autos etc.
- Online advertising- Telephone, SMS/MMS, emails, pop ups, banner ads, video ads etc.