Consumer markets are those markets where general consumers buy products and services for personal or household use. For example pens, jeans, jewellery, pizza etc. As for business-to-business markets, these markets sell products and services to businesses for running their operations. For instance, office supplies or furniture for office use etc. The third type that is the institutional market includes a wide array of profit and non-profit organizations – these institutional markets provide goods and services for the benefit of the society. Such as markets offering medicines for hospitals or computers for universities could be classified as institutional market. The last type of market is the reseller market that is also called an intermediary. These markets consist of the members of the channels of distribution such as wholesalers, retailers, dealers etc, which are mutually called resellers and operate the reselling markets.