How Should Marketers Promote Product And Services To Working Women? What Appeal They Use? Why?


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To market to working women the firms should:

  • Promote that the product is convenient to use and pragmatic as working women are very busy and have to manage their family and career needs.

  • Product helps in multi tasking and increases efficiency.

  • Give the option of ordering online and home delivery

  • Give the opportunity to customize the package according to the unique need of each woman.

  • They often get paid lesser than their male counterparts so keep the products in an affordable range.

  • Offer free trials as they will learn to trust when they have experienced the product themselves.

  • Where she works can also be the contact point and when she sees her colleagues using the product, she will look at it more favorably.

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