To market to working women the firms should:
- Promote that the product is convenient to use and pragmatic as working women are very busy and have to manage their family and career needs.
- Product helps in multi tasking and increases efficiency.
- Give the option of ordering online and home delivery
- Give the opportunity to customize the package according to the unique need of each woman.
- They often get paid lesser than their male counterparts so keep the products in an affordable range.
- Offer free trials as they will learn to trust when they have experienced the product themselves.
- Where she works can also be the contact point and when she sees her colleagues using the product, she will look at it more favorably.