What Is Consumer Behavior? Consumer Decision Process? Major Factors Influencing Buying Behavior And Five Stages Buying Decision Process?


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Consumer behavior is study of why people buy, what they buy , why they buy and how they buy goods and services for personal consumption.      Five stages  1 need recognition-  what person are in need of i.e motive  2 information search- search for various alternative i.e perception  3 evaluation of alternative - which alternative suits our need best i.e integration  4 purchase decision- actual purchase decision to fulfill need  5 post purchase evaluation- satisfaction or unsatisfaction from the product i.e learning

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