Yes,
the consumer behavior reference group has a great impact on the consumer buying
process. Customers belonging to different groups have different taste, tradition,
likes and dislikes. So this creates a great influence on the buying decision
process. Their decisions for the products vary accordingly. www.journals.uchicago.edu
Details
the consumer behavior reference group has a great impact on the consumer buying
process. Customers belonging to different groups have different taste, tradition,
likes and dislikes. So this creates a great influence on the buying decision
process. Their decisions for the products vary accordingly. www.journals.uchicago.edu
Details