Express At Least Four Major Types Of Market Segmentation In Detail?


10 Answers

Liam Sheasby Profile
Liam Sheasby answered
Market segmentation is permeated through all business. Its purpose is the concentration of marketing energy to gain an advantage within the segment of the market.

The first, and most common, form of market segmentation is geographic segmentation. This is where companies will focus on specific geographic areas or locations. An example of this is when a company will choose to market their products in certain areas of the country, but not in others. This is because the tastes and consumer preferences of one region of a country may differ from another region.

Price segmentation is also a commonly used example. This is when one company will offer certain products to certain household incomes. There will usually be a low-priced variety, a mid-price variety and a more expensive, or luxury, variety. A good example of a company using price segmentation is General Motors. They have, throughout their history, offered a number of cars that vary in price from the low-price Chevrolet to the luxury Cadillac.

The third example is demographic segmentation. This is where certain brands are exclusively targeted to certain demographic groups, for example a ladies perfume will be exclusively aimed at women, whilst men's aftershave will be aimed at the male group, even though they are manufactured by the same company.

Time segmentation is not as common as the other forms mentioned but it can still be highly effective. An example of this is when certain products are only available at certain time periods during the year. Easter eggs go on sale in February, whilst Christmas cards will go on sale in late November. This is to meet the demand for these two occasions at the relevant times.

There are other forms of segmentation that are commonly by businesses. These include media segmentation and psychographic segmentation.

A concept in marketing and economics, market segmentation is a sub-set of a market that is made up of consumers that all have one or more characteristics that cause them to demand similar products or services based on product bases such as function or price. True market segments have all of the characteristics listed here such as common needs, a similar and predictable response to a market stimulus, and they can be reached by a market intervention.

These are important bits of information for a company marketing a product to the public should know about. To respond to a particular market segment a company must come up with a marketing mix that will appeal to each segment they feel will be interested in their products. To do this a company must identify those customers, understand their behavior, and respond with the appropriate marketing programs that will best appeal to the segment they are seeking to reach.

There are also certain market conditions that make for special circumstances. In a place where a company holds a monopoly, the price is almost always going to be higher than in places where there is competition. A company can increase profits even further by segmenting the market with differing prices charged to different segments. The segment that is willing and able to pay a higher price for a good or service is charged a higher price. The segment that is more price sensitive is charged a lower price.

In today's global marketplace it is imperative that a company identify all market segments in order to shape their marketing programs to appeal to them. A strong drive to correctly identify all market segments followed up by a strong marketing program to reach each segment has more of a chance for success in today's competitive market where consumers have a wide variety of choices for most products.
jamila khan Profile
jamila khan answered
A market segmentation approach aims at a narrow, specific consumer group through one specified marketing plan that caters to the needs of that segment. The segmentation is defined as "a process of dividing the total market for goods or services into several smaller, internally homogeneous groups". The pioneering work on market segmentation was written by Wendell Smith in 1956.
The market segmentation is divided into four major segments
• Consumer market segmentations
• Business market segmentations

The consumer market segmentation is divided into four major parts.
• Geographic.
• Demographic.
• Psychographic.
• Behavioural.


Geographic segmentation is the basic identifiable characteristic of same city, states and regions. They include location population size, transportation, type of business etc. The reason of this segmentation is the people of same location have almost same desire of product and its usage. Usually the geographic factor is based on the factors, regional population distribution, location media, type of commerce,
5. Transportation.
6. Competition.
7. Climate of area.
8. Legislation.


The demographic are basically identifiable characteristics of individual's people because people with different background generally have different purchase requirements. The demographic may be viewed single or combination. They include following factors:
1. Age
2. Gender
3. Education
4. Mobility.
5. Income.
6. Occupation.
7. Family size.
8. Social size.
9. Family life cycle.


The forces which affect the groups or individual in the market is called Psychographic. Consumer may be segmentation factors such as personality, class consciousness and perceived risk. The factors are following,
1. Attitudes.
2. Class consciousness.
3. Motivation.
4. Perceived risk.
5. Innovator.
6. Values.
7. Life style.
8. Important of purchase.

Segment their markets on the basis of product- related behaviour is called behavioural segmentation. There are two basis approaches are used.
1. Benefits desired.
2. Usage rate.
neha prakash Profile
neha prakash answered
Market segmentation is the process of dividing the market into different segments acording to the tastes and preference of the consumers. There mainly 4 important bases of market segmentation they are
- psychographic segmentation
- behavioural segmentation
-geographic segmentation
-demographic segmentation
let us take the fist one
1) psychographic segmentation:
Here the buyers are divided into groups on the basis of the life stlye or personality or values.
2) behavioural segmentation:
Here the buyers are divided into different groups on the basis of teir knowledge of, attitude towards, use of, or response to a product.
3) geographical segmentation:
Here the markets r divided into different geographical units as such nations, states, territories etc,
4) demographic segmentation:
The market is divided into segments based on the variables such as age, family size, sex, religion, race, generation and social groups.
Tina Tejwaney Profile
Tina Tejwaney answered
Segmentation is about reaching different markets with various products to satisfy a different class or category of people. It's like dividing Pakistan into different market segments in terms of different cities like Karachi, Islamabad and Lahore and then catering to the needs of each of these separately. It helps in coming up with a different marketing strategy for each of these segments. It helps utilize resources efficiently and marketing is all about catering to needs of different people which can't be done effectively without segmentation. You can't be everything to everyone but you can be something to someone. That is exactly what segmentation allows marketeers to do, provide people with what they need and focus on a particular segment rather than a whole lot of people with varying needs. When there's focus it brings out the best in you. Even niche marketing is possible with segmentation, that is catering to a particular segment that has not been flooded with big giants in the field. Segmentation comes before you plan the four P's of marketing and it is absolutely the cornerstone of a successful marketing campaign.
Syed Rizwan Ali Shah Hamdani Profile
Market segmentation:
"Dividing a market into smaller groups of buyers with distinct needs, characteristics or behaviours who require separate products or marketing mixes. The company identifies different ways to segment the market and develop profiles of the resulting market segment".

Four major segmentation bases for consumer markets will be:
1. Geographic segmentation
2. Demographic segmentation
3. Psycho-graphic segmentation
4. Behavioural segmentation

Geographic segmentation:
Subdividing markets into segments based on location, the regions, countries, cities and towns where people live and work is geographic segmentation. The reason for this is simply that consumer wants and product usage often are related to one or more of these subcategories. Geographic characteristics are also measurable and accessible.

Demographic segmentation:
Demographics are the most common basis for segmenting consumer markets. They are frequently used because they are often strongly related to demand and relatively easy to measure. The most popular characteristics for demographic segmentation are age, gender, family, life-cycle, income and education.

Psycho graphic segmentation:
Psycho graphic segmentation divides buyers into different groups based on social class, lifestyle or personality characteristics. People in the same demographic Group can have different psycho graphic makeup. So psycho graphic segmentation helps the marketer in examining attributes related to how a person thinks, feels, and behaves.

Behavioural segmentation:
Some marketers regularly attempt to segment their markets on the basis of product-related behavior, they utilize behavioural segmentation. Behavioural segmentation divides buyers into groups based on their knowledge, attitudes, uses or responses to a product.
amber Jhon Profile
amber Jhon answered
Market segmentation is an important step of marketing plan of a company. It is the process in which the sub grouping of the customers is done on the basis of different characteristics like income, age, sex, needs and demands. There are variables on the basis of characteristics of the people can be matched like demographical features (income, age etc), behavioral features and psychographics of the customers. The companies divide the market into various groups on the basis of their similarities and differences. After the competition of the market segmentation, the company goes for the segment which is highly profitable for the company and that segment is known as target market of the company. Therefore, the concept of market segmentation is very important to determine the target market for the products and services.
Anonymous Profile
Anonymous answered
It s dividing the market on some common basis such as age, education, gender, occupation etc.
Different bases includes:
People oriented market segmentation and product oriented market segmentation
1.people oriented market segmentation
a) geographic
2.product oriented market segmentation
behavioral segmentation
Anonymous Profile
Anonymous answered
 Demographic factors (Age, income, Sex,etc.)
 Socioeconomic factors ( Social class)
 Geographic factors(Cultural, Regional, Nationality)
 Psychological factors(Lifestyle, Personality traits)
 Consumption patterns (heavy, moderate and light users)
 Perceptual factors(Benefit segmentation, perceptual mapping)
 End-use segment (Identify by SIC code)
 Product segments (based on technological differences or production economics)
 Geographic segments(Defined by boundaries between countries or by regional differences within them)
 Common buying factor segments (Cut across product market and geographic segments)
 Customer size segments

Source: Adapted from S.C.Jain, 2000, Marketing planning and strategy, Cincinati: South Western College Publishing, 120, in Hitt /Hoskisson/Ireland , 2007, P104.

By: D.Bayrami-DBA Student

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