Sales is considered as part of the promotional aspect of the marketing program. In Sales Promotion, companies employ marketing communications from media and non-media sources. These efforts are made to increase the demand of the consumers or for making improvements in the availability of the product. Since sales is part of the four elements of promotional mix, it is used with the other elements of promotional mix such as personal selling, advertising and public relations.
Common tools used in Sales Promotion mix are:
- Point of purchase displays POP
- Free gifts