What Is Potential Customer?

A list of the contacts identified by the company, who can become the buyer of a company's product is known as potential customers. Any individual can be a potential customer for the company, only if there are chances that he will buy the product or service. The concept of potential customers is very important in marketing because it tells the companies about the demand of the products or services offered by the company.

A potential customer are those leads who are expected to buy your product.

Somebody having the resources to buy our product in future is known as potential customer

Those customer who are important for any company to take ideas for the products,these customers are regular for that company , a target customer become a potential customer

A potential customer is a future buyer of your product.