is the first step in the process, the country, the demographics,
the language barrier, the culture, the ecomomic situation, the risk factors, and the competition.
The second step involves studying how that market will be best approached. This is where the marketing mix comes in.
What media will be used? Television, Newspapers and magazines, Billboards, Direct marketing, and the web.
A budget must be drawn up and decided on and then the marketing mix will be decided in terms of what proportion of that budget will be spent on each sector of the media.
Perhaps only T.V. and billboard. Perhaps Direct marketing and web.
These two things make up marketing research, and are often
handled by a company specialising in this.