What Is The Relationship Between Marketing Environment And Marketing Mix In Business?


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donna jackson Profile
donna jackson answered
Determining and understanding a marketing environment
is the first step in the process, the country, the demographics,
the language barrier, the culture, the ecomomic situation, the risk factors, and the competition.
The second step involves studying how that market will be best approached. This is where the marketing mix comes in.
What media will be used? Television, Newspapers and magazines, Billboards, Direct marketing, and the web.
A budget must be drawn up and decided on and then the marketing mix will be decided in terms of what proportion of that budget will be spent on each sector of the media.
Perhaps only T.V. and billboard. Perhaps Direct marketing and web.
These two things make up marketing research, and are often
handled by a company specialising in this.
Karl Sagan Profile
Karl Sagan answered

Thanks for your answers. Frankly speaking, I've never was good at marketing. Tell you what, since it's not easy to have everything under control it's better to use consulting services especially for online businesses. Check salesforce consultant rates and other helpful information and tips in order to understand how it works.

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