Data of marketing plan of nivea used when it plan to re launch nivea for men?

Are you asking what type of data is used for a marketing plan? If so, the will need the following:

To start, having last year's sales figures for men's facial cream and face products

• Data on the retail outlets sold the most product's for men would also be useful
• Prices for competing products
  

Demographic data such:

• Income level (usually only men who make x amount will buy face products)
• Age group (middle aged men are more likely to buy products)
  
• Residence (more men living in cosmopolitan areas are more into their looks)

This is just scratching the surface, there are many more to consider.