Data of marketing plan of nivea used when it plan to re launch nivea for men?


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Mr Christoper answered
Are you asking what type of data is used for a marketing plan? If so, the will need the following:

To start, having last year's sales figures for men's facial cream and face products
  • Data on the retail outlets sold the most product's for men would also be useful
  • Prices for competing products
Demographic data such:
  • Income level (usually only men who make x amount will buy face products)
  • Age group (middle aged men are more likely to buy products)
  • Residence (more men living in cosmopolitan areas are more into their looks)
This is just scratching the surface, there are many more to consider.

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