A marketing plan is a written document that details marketing goals and a schedule for a marketing campaign. It outlines each step of the process of marketing. It provides a description of marketing efforts. The marketing plan also includes information regarding the current status of marketing efforts. There should be an evaluation of cost and quantifiable measurements of the effectiveness of marketing using this plan. It should provide a large amount of detail in describing the strategy that will be used for marketing. Development of a marketing strategy is a key component to any marketing plan. It should also outline the research efforts that will need to be performed to ensure a successful marketing campaign. A strong marketing plan will also analyze financial aspects of the marketing campaign. This analyses will describe the expected results for sales as a result of the campaign. It will also weigh this information against expenses as a result of the campaign. Market share is another important concept and measurement that will need to be considered in the marketing plan. Marketing plans are an important aspect of any overall business plan.
