Advertising is therefore often regarded as the most important means of marketing a company’s services and tools. Despite the obvious expense involved in advertising, companies still recognize the vital role it plays and despite financial difficulties caused by the economic recession, advertising and marketing is one budget companies are less willing to cut.
The benefits of advertising include:
•Processing information to the customer to keep them informed of what is happening within the company eg: New products, sales, new store openings, etc.
•Increase customer loyalty and repeat business. By keeping customers informed of an upcoming sale for instance, you are holding onto loyal customers and may even attract some new business.
•Communicating a message directly to the consumer.
•Increased revenue through advertising particular products or informing customers of new services on offer. This will also offer economic benefits for the wider community as it may give a company better scope to offer more employment opportunities.
There are many ways a company can advertise its services and products. Some of the most popular forms of mediums may include:
•Television commercials. Some larger brands such as L’oreal get celebrities such as Eva Longoria and Cheryl Cole to help advertise their products.
•Advertorials in magazines and newspapers.
•Direct mail campaigns.
•Social media campaigns.