Advantages -coupons for people who don't have computer access and a printer to run off some coupons. It reaches the direct customer that lives in the stores area to bring in business. It doesn't need electricity while your reading it.it doesn't have glitches like a computer and blackout.you can actually save the paper for later reference without using power. And you don't have to run off a print of it to take with you wondering if the back up is going to be there when you come back later to access it. Or think about slow download.
