The two perceptual processes include:
- The perceptual process model of communication: Within an organization, this affects how information or ideas are communicated to certain groups that have originated from either one person (such as the managing director) or a team of people (such as the HR team). The steps within this process may include the following:
- An idea or concept is developed and then sent from one person or group to another.
- This may be sent through a number of media such as a staff newsletter, email or through a team briefing.
- It will include all the vital information in a clear and concise way everyone can understand.
- A message is sent from a source and is received by an individual or group.
- The receiver will decipher the meaning of the message by reading, looking at diagrams or pictures.
- If something is not clear they will ask further questions and may communicate further with the person or group who sent the original message.
- They may then be in a better position to interpret the significance of the message and apply it to their own situation. This may relate either directly or indirectly to their daily work.
- If it does not apply to them, they will probably just disregard the message.