Because in today's environment, it has become critical for an organization's success to assure the satisfaction of its customers. Without customer satisfaction, it is impossible to get success therefore, organizations are now desperately feeling a need to gather, maintain and organize data regarding customer satisfaction.
Why Is It Important For Organisations To Monitor Processes And To Collect Data Relating To Customer Satisfaction?
One thing is important, another is how much money they spend on the process. I've done some freelance work in the area of data collection and I could not believe how much some of these companies were paying per lead.